Good Morning. I have been thinking a lot about how to branch out as an illustrator and have decided that I would like to pursue the greeting card market. As a consumer, I am addicted to them - purchasing postcards and greeting cards like they are mini-masterpieces. Some I frame or tack to my bulletin board, others I set aside for the perfect occasion. I have worked with clients to create wedding invitations as well and really enjoyed these projects. One of my favorites was for an outdoor wedding, with the bride wanting a "Midsummer Night Dream" feel. The piece came out incredible with foil embossed dragonflies and a step card insert (boy did I want to turn back time and redo my own wedding invite!)
Recently, I have had some inquiries from this market, seems like now is the time to focus more on my card efforts. This summer, I intend to complete my new illustration promotion and develop greeting card samples. I have created a few comps using finished illustrations and overlayed those with text, keeping in mind that consumers view the top 1/3 portion of the card only when its on display. I'm currently sketching out new ideas for specific holidays and writing copy too. Consider this fair warning that many of my upcoming posts will be centered on greeting cards!
Aside from this endeavor, I am working on a few illustrations for magazine assignments, which I love too. The stories are clever and it's great to work alongside talented writers.
Many of you will recognize this illustration, it is a favorite of mine and just touches my heart. What is your take... would you purchase this design as a holiday card? Why or Why not?