Tuesday, August 19, 2008

Greeting Card Promotions


Earlier this summer, I promised to post some ideas/sketches for gretting card designs and by far the one with the most praise was the "mouse birthday" illustration. It is pictured above on the far right. I also designed a few using Posey, since I have so much fun with her. The 5x7" cards above are:(left to right) Christmas, Halloween, and Birthday. All have matching white envelopes that I am going to decorate before sending out.

Now, as I prepare to package my cards as promotion samples, I began thinking about the consumer. I'm curious... what attracts you to a card? Is it the shape, color, wording, artwork??? I know I am drawn to the art but if I don't like the message inside (to sappy, to silly, to blah...) I put it back. Your opinions on this would help me greatly in preparing my artwork and layouts for promotion.
 
AND to make this even more fun, if you post a response to this topic (what attracts you to a greeting card) you will be entered to win one of the (3) cards above - winner can choose which design they want. I will randomly pick one blogger from those who leave a comment and then post that name on Sunday, 8/24.

Thanks for your help with this and for stopping by today! =)

12 comments:

Diana Evans said...

Hi Lisa....these cards look amazing....

I know this sounds crazy...but the art is what attracts me most and when you can also add some glitter to a card...I am sold...

once it grabs my attention I then look at the verse...the verse will help me with my final decision....

so have you heard of these little squeeze bottle things called....stickles....get some and embellish your samples...I outline stuff and it makes all the differnce in the world to cards....

have a great day and I have a sweet illustration on my blog for all my "sweet" friends...like you!

Melissa and Emmitt said...

hi lisa!
the first thing that attracts me to the card is the art. it is totally the reason i pick it up. then, i read the inside. if i love the art, i buy it. if i am on the fence, the inside saying is the deciding facctor for me if it goes back in the rack or home with me.
xo
m

Dot said...

heh, ya know most of us artists are going to say the art! It's really hard to say what about the art draws me, depends on what i'm looking for. But the inside has to be decent or i won't buy it. so my advice is keep it simple on the verse, don't overwhelm the art. Oh, and thanks for stopping by my blog :)

Candace Trew Camling said...

I think if you are sending out cards as samples you should probably just put your information on them. I worked at American Greetings and they usually use an illustrator and a copy writer for each card, so unless you would like to do both, I wouldn't worry too much about the sentiment. I know most companies are like that.
If you want to sell the cards yourself, I would just suggest going and spending a good hour at Hallmark or the card section at Target. I love to look at the artwork, but nothing irritates me more than a crappy sentiment. (I agree with you, I won't buy it, regardless of the awesome art)

they look adorable! have you tried any ribbon or other embellishments?

JC said...

Great cards Lisa! I have to admit that the first thing that attracts me to a card is if it has that wow factor (glitter, sparkle, bold bright colors, etc. help a lot). Um... as far as what is written on the inside -- I like things short and sweet... or something funny (not corny). This is so cool of you to hold a contest to win one of your wonderful cards! =)

Lisa M Griffin said...

thanks guys... these are some great suggestions. I am going to play around with these cards a little bit to add some "sparkle". I will be sure to post the updated cards with promo insert (for mailing) when I announce the winner of one of the cards on Sunday.
Thanks again for all your help with this! =)

Fannie said...

Ditto what Diana said. Art first and verse second, which determines my purchase. My definition of a card with great art is something that I would purchase to frame and hang on a wall. Oftentimes I purchase cards for that purpose instead of sending it to someone.

Making your cards uniquely different than what's out there will set you apart from others. I've seen Diana's art with her "stickles." It's great! Something along those lines would help make your cards unique.

marianne said...

All 3 cards are great the angel very sopisticated Posy soooo cute and the birthday card as well.
Why do I buy a card? Everything has to be ok the art the words . Colors are important and yes I love a little glitter as well.
I love beautiful paper. And it has to touch my heart, I have to feel the card.

enigma said...

i pick cards from the art as well..

yours are cute!

Cindy at Rosehaven Cottage said...

I am so glad you dropped by Rosehaven Cottage so I could discover your blog! I love your illustration style.

About what attracts me to a card... it's definitely the color and style of the card. Then if the verse fits, I get it.

Cindy

Sherry Rogers said...

These are really wonderful. I love them all!

I am like you are. . .I am attracted to the art of the card, even if there are words on the front. I see the art before anything else. And like you if the inside is bad. . .back it goes.

I hate it when I pick up a card with wonderful art and the words are bad. I so want to take it home and rewrite the inside, just so I can give the card.

Vanessa Brantley Newton said...

It's the art for me. Your art is wonderful and I would pick up all of them. I would place them on my wall of inspiration and then plot about who I would send it too. I think these are great and I would love to see how you plan to package them. Good luck, but you really don't need it. You are to talented!