Wednesday, October 20, 2010
Something many of us can relate to is the struggle of wearing a business cap with a smock, typing and emailing while keeping an eye on the paintbrush and pencils... oh promotion you fickle beast!
It is hard to switch gears between creative and business, but necessary if you want to pursue a creative freelance career. Here are a few tips that may help with the promotion process.
Scratch the business card and stick to a fantastic postcard. Print up a postcard with a recent image of your art. Keep that image front and center on the postcard and add your contact info and website on the back. Remember simple, to the point and no clutter. Consider your postcard as one big business card! Stay regular in your mailings too. While some of my friends mail as often as 1x a month, I tend to do it quarterly throughout the year and sometimes adding in an additional targeted mailing.
Internet = Virtual Gallery. Get on as many social media sites as you can manage and promote your art. Use facebook, twitter, the hive and whatever else you choose to build up an audience by. It’s a great way for friends/family to see your progress too! Having an online presence for your art will maximize your exposure, build a fanbase and possibly lead to a few sales, a great project or even a show. Don't be shy and spread the word about your work - be proud of what you do!
Follow up on leads. Start making connections and keep a close eye on them - a great oppotunity may be right in front of you. Pay attention to what people say - listen carefully and don't be afraid to speak up about how you can help. Networking/Referrals are wonderful IF you act on them. Follow up on leads by email or phone - whichever way you are more comfortable... just make sure to reach out. If you don't keep that connection open you will soon be forgotten. Investigate any opportunity large or smal. And keep some postcards or other visuals handy. Mini-moo cards easily fit into a bag or wallet. Take it from me, you want something at your fingertips at all times. I am still kicking myself for missing out on an opportunity years back, when I was asked for a card by an individual in the publishing industry and I had nothing on me! Be prepared you never know when or where you next lead may come.
Good luck and happy promoting!!!